The Business of Health & Wellness with Victoria Omobuwajo Founder of Sunmo

The health and wellness industry is, to put it frankly, booming. With platforms such as TikTok proliferating information about everything from what supplements you should be taking to how to improve your gut health, businesses have quickly followed suit. Not only are aisles stacked with choice, but a new creation or service seems to pop up every day. And particularly in a post-pandemic sphere where we’ve shifted to modes of internal healing and taking care of our bodies, it’s not an avenue to disregard.

Here at Blocks2Bags, we’re always looking for founders and creators who push the limits of their respective spaces and build something that stands out. This week, we sat down with our guest, Victoria Omobuwajo, founder of Sunmo, whose journey has seen her selling wildly popular naturally-sweet plantain crisps across stores nationally, to now selling a wide range of supplements online and in-store. With retailers such as Selfridges and Sainsbury’s stocking her products, she’s been able to cultivate a brand at the forefront of movements to heal our internal selves and treat our bodies with greater care. Sunmo has also seen Victoria win Gordon Ramsay’s BBC Future Food Stars, with the win securing an investment into the business for her, something which the brand describes as “[epitomising] Victoria Omobuwajo's vision and Sunmo's dedication to holistic well-being”. Wondering how you can level up your business and progress? Tap into this week's episode and find out.

 

Watch the episode on YouTube.

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