The Email Marketing Playbook for 2025: Strategies That Actually Work

In this episode, the Blocks 2 Bags hosts Micky Tesfaye and Sebuh Mesfin discuss the relevance and effectiveness of email marketing in today's digital landscape. They debunk the myth that email marketing is dead, emphasizing its continued importance and the need for quality content. The conversation explores the differences between good and bad email practices, the concept of nurture marketing, and the significance of providing value in email communications. Additionally, they touch on the role of AI in enhancing email marketing strategies and offer practical tips for crafting engaging emails.

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✅ Why newsletters are outdated (unless done right)
✅ How brands can shift from "nets" (generic newsletters) to "spizz" (hyper-personalized emails)
✅ The #1 mistake that makes people ignore your emails
✅ The power of nurture marketing and real-world examples
✅ How AI can personalize email marketing at scale

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00:00 The Relevance of Email Marketing Today

02:59 Understanding Good vs. Bad Email Marketing

05:28 Nurture Marketing: Building Relationships Through Email

07:58 Crafting a Modern Email Marketing Strategy

10:44 The Role of AI in Email Marketing

12:42 Final Thoughts and Key Takeaways

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email marketing, nurture marketing, AI in marketing, email strategy, value-driven content, copywriting, marketing insights, email engagement, modern marketing, email effectiveness