The Social Update #2 Monetisation strategies for creators in 2023

Blocks2Bags host Sebuh Mesfin & Shadee B discuss monetisation strategies for creators in 2023. Shadee is a brand and social strategist, working with fitness influencers to help them create online coaching businesses. 

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Episode breakdown and topics discussed below:

1) The importance of understanding your niche and audience, as well as finding your passion.

2) The online coaching industry is worth 20 billion and has seen significant growth due to the COVID-19 pandemic. Shadee highlights the flexibility and profitability of online coaching businesses.

3) When working with creators, Shadee conducts branding consultations to help them identify their niche and develop a marketing strategy. She emphasises the importance of having a budget and a proper marketing plan to ensure success.

4) They discuss a case study of a fitness influencer who shifted her focus to PCOS coaching. By creating educational content around PCOS and targeting a specific demographic, she was able to grow a six-figure online coaching business.

5) Finding a brand strategist or business partner to help with the launch of products/services and consider a revenue share model to ensure both parties are equally invested in the success of the brand.

6) Advice on content posting strategies and the potential for long-term profitability through revenue share models.